HomeCase StudiesQualified Lead Generation

Qualified Lead Generation

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  • Client:

    Dubai Heights Academy

  • Category:

    Lead Generation

  • Date:

    10 Feb, 2022

  • Location:

    Dubai, UAE

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Overview

Dubai Heights Academy, a British curriculum school in Dubai, sought to increase student admissions by reaching a highly targeted audience of parents interested in enrolling their children in a reputable British school. Over the past two years, I have successfully managed their lead generation campaigns through Meta Ads and Google Ads. These campaigns were meticulously designed to address the geographical and demographic constraints, ensuring maximum relevance and efficiency.

  • Successfully generated leads for Dubai Heights Academy using Meta Ads and Google Ads for two years.

  • Focused targeting on the school's surrounding area and parents seeking British education.

  • Tailored ad creatives to highlight the school's unique features and benefits.

  • Continuously optimized campaigns for effectiveness and cost-efficiency.

  • Achieved significant increases in inquiries and student admissions.

The key to our success lay in the precise targeting strategies implemented for both platforms. By focusing on the school’s surrounding areas and parents actively seeking British education, we were able to generate high-quality leads consistently. The ad creatives were tailored to highlight the unique features and benefits of Dubai Heights Academy, resonating strongly with prospective parents and encouraging them to engage with the school.

Results and Impact:

Through continuous monitoring and optimization of the campaigns, we ensured that the ads remained effective and cost-efficient. This data-driven approach allowed us to adapt quickly to any changes in user behavior or market conditions, maintaining a steady flow of qualified leads. As a result, Dubai Heights Academy saw a significant increase in inquiries and admissions, solidifying their position as a leading educational institution in Dubai.

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